What is CRM?
CRM is an industry term for Customer Relationship Management software solutions that help businesses manage customer relationships in an organized way. CRM systems fascilitate the centralization and reporting of sales, marketing and customer activities for more efficient management and improved company performance.

A simple example of CRM is a database containing detailed customer information that management and sales people can access in order to track customer trends, match customer needs with products, inform customers of service requirements, etc. An effective CRM system requires that a company’s philosophy be customer-focused and that the CRM processes be collaborative, spanning marketing, sales and service departments.

The CRM system should support the following business processes involved in the customer relationship lifecycle:

• Marketing Target prospects and acquire new customers through data mining, campaign management and lead generation in order to build long-term customer relationships.
• Sales Create a more streamlined and effective sales process with the aid of proposal generators, configurators, knowledge management tools, contact managers and forecasting tools.
• Service Successfully handle pre- and post-sales service and support issues using interactive processes to insure customer attention and satisfaction.

SugarCRM Products
SugarCRM software products offer an innovative, reliable and effective way to better acquire, sell, service and manage customers – ultimately helping companies increase revenues by being more organized.

Sugar Enterprise is designed to meet the needs of large-scale enterprises by efficiently managing customer interactions during sales, marketing, support and services. This version of Sugar is designed to use Oracle and can be deployed as either an on-premise or hosted solution.

Sugar Professional is a production level CRM application that manages mission-critical interactions related to sales, marketing, support and group collaboration. This version of Sugar is designed to use MySQL and can be deployed as either an on-premise or hosted solution

Sugar Open Source gives businesses without a strong IT infrastructure the ability to utilize the fastest growing open-source CRM platform without the associated licensing costs. This version of Sugar can also be deployed as either an on-premise or hosted solution.

Depending on how companies prefer to manage their customer relationships, a version of SugarCRM software is available for customers of all sizes across a broad range of industries. Contact RPS Technology at (866) 592-9100 to learn more about SugarCRM product options.